Varoufakis: My sample size was 650 subjects. When I looked at some of the games, I had millions and millions of deviations per hour, and it was all in real time. I didn’t even need to collate it. Watch it in front of your eyes; you’ll be liberated from smallness.

But in the experimental economics that we’ve been carrying out as academics outside the video game world, we have a lot more control. Even though we have a small sample size, and it took ages to get the whole thing going, at least we control precisely the conditions. No commercial video game companies are going to give the economists complete free rein of allowing him or her to control the environment.

This is a trade-off.  The challenge for academic economists who are working with video game economies is how to maximize the degree of control they have over the experiment that they conduct without damaging the enjoyment that players get from playing the game.